FanDuelProduct Director, Organic Growth and Partnerships
Atlanta, Georgia, United States➔ Spearheaded the successful re-design, migration, and re-launch of the core FanDuel web domain, creating incredible growth across the full customer lifecycle. ➔ Developed and implemented a comprehensive product vision and strategy for a cross-team Product SEO discipline, significantly enhancing organic growth with a focus on non-branded organic search volume. ➔ Motivated, coached, and direct...
➔ Launched an innovative iGaming promotions product that integrated mobile gaming with tangible rewards, opening multi-million-dollar industry opportunities.
➔ Established strategic partnerships with Google, PepsiCo, and mobile operators, driving substantial business growth and delivering personalized client solutions.
➔ Led the creation of Subway’s personalized offer management platform, del...