Years of experience: 8

MarketoAJOCopywritingEmail Marketing ManagerMarketingContent Writer

Trust Score

Highly reliable; strong professional involvement.

75%
Giuseppe's Career Path
Direct Marketing Manager - Global HQMay. 2024 -
Present
MSC CruisesDirect Marketing Manager - Global HQ
Ginevra, SvizzeraWithin the CRM team, the Direct Marketing Manager proposes, plans and executes direct channel campaigns (Email, Whatsapp & more) targeting specific CRM audiences along the Acquisition phase - from new leads collection to the booking. Key objectives: - to maximize campaign effectiveness hitting the selected segment with relevant key messages at the right time (KPIS: Open Rate, CTR, Entrance to...
Brand&Product Marketing Specialist - Global HQJan. 2022 -
May. 2024
MSC CruisesBrand&Product Marketing Specialist - Global HQ
Ginevra, SvizzeraLarger and enriched responsabilities vs previous role, reporting to Global Head of Brand and Product (Geneva - Global HQ): − Budget management of Brand area – multi-million budget per year − Direct management of international creative agencies and production partners overseeing a global multi-million budget - new global campaign development − Alignment of key internal stakeholders (top manage...
Brand&Product AnalystJul. 2018 -
Jan. 2022
MSC CruisesBrand&Product Analyst
Napoli, ItaliaJOB PURPOSE In line with the strategic guidelines received from Corporate Marketing, the Brand&Product marketing Analyst delivers marketing campaigns and toolboxes to support sales and brand development working with internal and external agencies, Company's internal departments and local offices. Reporting to: Brand Manager (Geneva - Global HQ) KEY RESPONSIBILITIES • Analyses trends, competit...

Giuseppe's Posts

  • About myself

    Proven brand management expertise with 7+ years in leadership roles at MSC Cruises. Successfully led complex projects, enhancing brand positioning and launching global campaigns. Achieved a 20% increase in global brand awareness, establishing market dominance in Italy.

  • Job Description

    Seeking freelance opportunities as a brand manager consultant. Open to supporting new businesses or established companies, leveraging my extensive experience in elevating brand presence and strategic market positioning.

  • How to contact

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  • About myself

    Proficient in orchestrating direct marketing endeavors, I possess CRM expertise, driving campaigns via Email, WhatsApp, and more. Achieved a 20% increase in click rates, surpassing 50% in LATAM, by tailoring strategies for key segments.

  • Job Description

    Seeking freelance roles to assist businesses, from startups to established firms, in achieving CRM and direct marketing objectives, ensuring effective strategies and measurable outcomes.

  • How to contact

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