Years of experience: 30

CopywritingMarketingMarketing Analytics ManagerConsultingContent ManagerSEO Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Janice's Career Path
Associate Manager - Search and AnalyticsSep. 2014 -
Jun. 2025
TDS TelecomAssociate Manager - Search and Analytics
Madison, Wisconsin AreaRole overview: Responsible for generating demand to achieve revenue targets through Search Marketing initiatives and responsible for gathering, structuring, and analyzing data to derive compelling insights that drive the optimization of TDS’ online B2C and B2B online marketing initiatives. -- Manages the SEO and Content Strategies for four B2C and B2B websites, identifies competitive opportun...
Director of Marketing Analytics and Insights, Competitive Market ResearcherFeb. 2012 -
Nov. 2013
CovarioDirector of Marketing Analytics and Insights, Competitive Market Researcher
San Diego, CA; Chicago, IL ; Madison, WIDelivered reporting/analysis of digital marketing programs to Covario’s Fortune 500 client base, including Lenovo, Intel, IBM, T-Mobile, State Farm and JCPenney, leading to improved ROI and sustained engagements ►Major focus/interest included competitive and market research and analysis of synergies across natural and paid search channels◄ Responsibilities: ● Managed an analytics and reportin...
Senior Media Strategist, Research and Growth StrategistJan. 2010 -
Feb. 2012
CovarioSenior Media Strategist, Research and Growth Strategist
San Diego, CA; Chicago, IL ; Madison, WIProvided reporting and insights to Fortune 500 companies that led to an improvement in search visibility and competitive positioning, reduced costs and a growth in conversions driven by the search channel. ►Led to a 20% improvement in search engine visibility for a technology client and reduced client cost by 25% due to increased automation of report creation◄ Responsibilities included: ● Del...

Janice's Posts

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    How I can help you

    With 19 years in search marketing, I crafted SEO and content strategies for B2C/B2B sites, boosting inbound traffic and revenue. As a Director at Covario, I enhanced Fortune 500 digital marketing ROI. My skills span analytics, SEO audits, and competitive search indexing.

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    People I am looking for

    Seeking partnerships with businesses that value data-driven insights and strategic marketing solutions. My experience spans telecommunications, marketing analytics, and content strategy, making me a versatile partner for your projects.

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    Experience & Cases

    Achievements: • Boosted TDS Telecom's search traffic and revenue. • Developed actionable insights from analytics. • Improved SEO through strategic content planning. • Enhanced user-experience and marketing outcomes. Open to new collaborations and knowledge sharing.

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    How to contact

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