Geoff Measey - Head of Marketing Operations, EasyGo

Years of experience: 16

MarketingC-level ExecutiveConsultingEntertainment🏐 SportsAffiliate Marketing

Trusted by top professionals

Joe Scaringi
Senior Marketing Consultant
Verified
I worked with Geoff for many years and witnessed first hand his energetic and innovative approach to solving key business challenges. He demonstrated a strong ability to focus on the core problem at h...
Hassan Sadiq
Director @The Marketing Idealists
Verified
I had the pleasure of working with Geoff from May 2021 to June 2022 on a range of digital and performance marketing initiatives. During this time, we faced significant challenges in driving qualified ...

Trust Score

Exceptionally trusted; proven professional excellence.

100%

Geoff's Career Path

Oct. 2024 -
Present

EasygoHead of Marketing Operations

Melbourne, Victoria, AustraliaLeading the engine that powers our global marketing success. I oversee Marketing Operations, Events, Easygo Marketing, and Marketing Performance Analytics, ensuring seamless execution, efficiency, and impact. I drive strategic planning, optimise workflows, and implement best practices to keep our fast-paced marketing teams agile and effective. By aligning processes, data, and creative executi...

Jun. 2024 -
Oct. 2024

EasygoSenior Brand Manager

Melbourne, Victoria, AustraliaLed brand strategy, creative direction, and market positioning for three global brands—Easygo, Stake, and Kick. Developed and implemented brand guidelines to ensure consistency across all touchpoints. Drove brand awareness through high-impact campaigns and strategic initiatives. Spearheaded the end-to-end rebranding of Easygo and Stake, shaping their visual identity and market presence. Passi...

Dec. 2018 -
Nov. 2023

Crown ResortsHead Of Marketing Communications

Melbourne, Australia• Ownership of all traditional and digital marketing communications • Overseeing the Marketing Communications team (11x FTE) in management of all advertising, media, digital, social media and direct communications • Managing and measuring all Marketing Communications budgets • Working with the CMO to develop and document Crown's master brand strategy • Development of the Social Media, SEM & D...