Develop creative and engaging copy for various marketing materials that aligns with client strategy and brand voice including newsletters, lead generation assets, sales pages, ads, email sequences, nurture and promotional emails, and social posts Build brand awareness and generate leads through targeted sales content creation and multi-channel marketing which result in generating over 30K...
Created and published all newsletter content totaling four emails per week, including deciding editorial direction, curating external content, writing the newsletter copy and developing the workflows needed to support it Produced over 1K newsletters while maintaining open rates above 30% and while organically growing email subscribers from 5K to 50K Collaborated with sponsors to create ...
Austin, Texas, United States Created compelling and effective copy for marketing materials that help shape the brand voice, establish a strong brand identity and engage target audiences, to include blog posts, social posts, and emails Planned, coordinated, and oversaw three mainline-product launches Implemented on-page SEO driven content which resulted in an increase in website traffic and search engine ranking on ...