Boston, MAResponsible for the development and execution of strategic marketing, communications, branding, and public relations activities that supported the overall goals and initiatives of the firm.
Published by ThomsonWest LegalWorksThis is a practical guide to designing and implementing strategies that will help raise a firm's profile and position its attorneys as experts in their fields. It illustrates why media exposure is beneficial to the firm's bottom line. The book also includes valuable tips for developing strong relationships with media professionals, crafting a comprehensive media policy, and designing position...