Years of experience: 20

Team LeadershipMarket ResearchBrand ManagementData AnalysisBrand AnalyticsCampaign Management

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Emma's Career Path
Brand Experience Manager, Retail StrategyApr. 2020 -
Dec. 2024
CVS HealthBrand Experience Manager, Retail Strategy
Woonsocket, Rhode Island, United StatesLed brand experience strategy for retail pilots that elevated the overall brand perception in the retail space, aligning business objectives with customer mindsets to enhance engagement throughout the shopping journey. Developed innovative retail concepts to drive brand awareness and customer loyalty, resulting in increased foot traffic and sales.
Marketing ContractorSep. 2019 -
Apr. 2020
CVS HealthMarketing Contractor
Woonsocket, Rhode Island, United StatesIn partnership with external agency, developed standards for partner brand experiences to enhance brand visibility and drive customer engagement within the CVS store ecosystem. Collaborated with external brands to develop and execute in-store branded service experiences.
Global Brand Manager, Development & Marketing, Baby AliveAug. 2017 -
Dec. 2019
HasbroGlobal Brand Manager, Development & Marketing, Baby Alive
As acting Brand Manager, drove global brand strategy for Hasbro's newest franchise brand and lead launch of Baby Alive's first brand extension and story-driven segment, Once Upon a Baby, from concept to commercialization, literally bringing the story to life through product and marketing, leading to landmark performance +150% above expectations in first 2 weeks on shelf.

Emma's Posts

  • About myself

    With over a decade of experience, I excel in customer-first strategies merging creative vision, storytelling, and insights. Whether launching products, revamping store environments, or driving teams to think differently, I deliver brand experiences that engage, inspire, & elevate

  • Job Description

    Seeking a where I can bring my design-centric mindset, strategic thinking, and knack for creative problem-solving to make impactful contributions.

  • How to contact

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