Years of experience: 49
CMOC-level Executive
Trust Score
Highly reliable; strong professional involvement.
Jeff's Career Path
Jul. 2021 -Present
5 Vines Advisory Services LLCPrincipal
Available for engagements focused on delivering superior commercial success. Strategy. Brand. Links between crafting a story that resonates with the ideal target customer, crafting a holistic demand strategy (paid, owned, earned), optimizing pricing, developing an effective channel strategy, plus loyalty, talent, and reengagement.
Jun. 2015 -Jun. 2021
Peregrine Hospitality (formerly KSL Resorts)SVP & Chief Commercial Officer
La Quinta, CaliforniaKSL Resorts invests in and manages world class destination resorts, hotels and clubs, many with a wide array of outstanding recreational amenities including spa, golf, tennis and beach locations. Portfolio experience includes Miraval Resorts, Monarch Beach Resort (Dana Point, Calif.), Outrigger Resorts (Honolulu Hi and worldwide), Camelback Resort (Lodge & Indoor Waterpark) and the newest add...
Jan. 2005 -Dec. 2015
Fairmont Hotels & ResortsEVP & Chief Marketing Officer
FRHI Hotels & Resorts is a global hotel company that is based in Toronto, Ontario, Canada; owning, operating and managing three luxury hotel brands: Fairmont, Raffles and Swissôtel. Collectively, they represent 200 hotels and resorts in over 30 countries worldwide.