Seattle, Washington, United StatesDirected a team of five responsible for the organization's core creative outputs, including multimedia production, digital strategy, print design, and website editorial. Organized domestic and international photo and video shoots. Led key corporate marketing initiatives, including a national user-generated content campaign featuring animal makeovers with Wahl. Assisted cross-organizational st...
Washington, District of Columbia, United StatesExpanded and cultivated the National Trust’s corporate partnerships, including American Express, Google, Bank of America, Delta, State Farm, Polaroid, Airstream, CIRCA, Heineken USA, National Geographic, Patagonia, PepsiCo, Toyota, and Benjamin Moore. Led internal and external stakeholders to develop and implement campaigns bolstering the National Trust and its mission. Wrote RFPs and managed...
United StatesMaintained a strategic focus on SEO, paid/earned acquisition, and new supporter onboarding. Collaborated with the Chief Marketing Officer in fostering corporate partnerships. Developed and implemented local and online marketing activations and extended the Trust’s in-store licensing agreement with Lowes and Valspar. Raised the visibility of the Trust and engaged new audiences in historic pres...