Chicago, Illinois, United StatesLeading Strategic Planning for State Farm Basketball, BetMGM, and Tres Generaciones. -Developed and led the strategy for Highdive's winning State Farm Basketball pitch (NBA, WNBA, NCAAM & NCAAW, Overtime, and Unrivaled)
-Crafted BetMGM's audience persona/mindset to create communications differentiation for the category
-Worked to maintain category and cultural relevance for Tres Generaciones ...
Chicago, Illinois, United StatesWorked with the Lookingglass Theatre Company ensemble members and leadership team to reposition the brand, identify key audience segments, and develop communications and engagement strategies to attract new visitors, subscribers/members, and patrons.
Mar. 2022 - Jan. 2024
fluent360VP, Cultural Intelligence & Consumer Engagement: Head of Strategic Services