Los Angeles Metropolitan AreaDesigned data-driven performance metrics specific only achievable via direct control measures implemented during project phases leading up to Zeppound’s release—surpassing initial engagement goals by over 15%. Implemented targeted ad campaigns to enhance social media platforms, resulting in a 50% increase in engagement and followers for the client. Integrated detailed social media campaigns t...
Oct. 2019 - May. 2023
AmgenCorporate Affairs, Senior Manager, Social Media & Emerging Platforms Strategy
Thousand OaksBuilt and managed corporate social media channels, including Facebook, LinkedIn, Twitter, YouTube, Instagram, and TikTok, resulting in a 55% growth in the company's presence across these platforms. Piloted a series of cross-functional content for branded channels, including "People of Amgen," "Summer of Science," and "Places of Amgen," aligning with team and company communication objectives a...
Santa Fe Springs, CA• Managed two brands over five social platforms by regularly posting content and engaging with community members.
• Built Instagram account to a following of over 31,000, with a total social media audience estimated at 45,000 people across Facebook, Instagram, LinkedIn, and Twitter.
• Increased social media followers by 314% over 18 months through promotions and content.
• Developed viral sto...