IMB BankMarketing Media and Communications Manager
New South Wales, Australia- Created and managed brand assets, guidelines, and tone of voice. Ensured usage rights and correct implementation across branch network.
- Planned and executed marketing communications to drive product acquisition and retention. Aligned and verified propositions and key messages across IMB’s key channels, ensuring compliance with all relevant codes and legislation.
- Analysed marketing campa...
Australia- Developed all brand assets, guidelines and tone of voice.
- Set up CRM/ Sales system (HubSpot), developed marketing funnel, lead attribution modelling, and lead scoring to drive first time appointment (Demo Bookings).
- Set up, implemented, and maintained Pia website and social channels.
- Developed, implemented, scheduled, and optimised all CRM automations, completing regular A/B testing, ...