Years of experience: 28

MarketingMarketing Director

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Laura's Career Path
Global Senior Marketing Director (Technology Verticals)Jan. 2022 -
Jul. 2024
FISGlobal Senior Marketing Director (Technology Verticals)
GTM strategy and integrated marketing execution leader. Building new markets through brand awareness, demand generation and sales enablement.
Director, Product Marketing (Capital Markets Projects)Sep. 2019 -
Dec. 2021
FISDirector, Product Marketing (Capital Markets Projects)
Led brand transformation project across entire product portfolio for Capital Markets division. Defined and delivered the benchmark foundation for product marketing in collaboration with stakeholders, to consistently position products across all communication channels. Created product launch process in partnership with Business, Sales, and GTM to create measurable impact to pipeline.
Head of Portfolio Marketing, Global Financial SolutionsOct. 2018 -
Aug. 2019
FISHead of Portfolio Marketing, Global Financial Solutions
London, United KingdomDeveloped go-to-market strategies for different solution ecosystems in capital markets, banking and payments in global trading areas.