Exceptionally trusted; proven professional excellence.
80%
Tina's Career Path
Nov. 2019 - Present
INSP, LLCVice President, Digital Content, Loyalty (Email and Text), eCommerce, and Social Media Marketing
Charlotte, North Carolina AreaProudly lead the very talented Digital Content, Social Media and Loyalty Marketing team for the top 10 rated cable network, INSP Network. It is my goal to continue innovating to make INSP the ultimate multi-platform content destination for avid Western audiences and to grow and expand our FAST Channel, Western Bound in the same fashion. Since joining INSP in 2019, I have earned personal accol...
Orlando, Florida AreaWorked directly with and led the team that launched streaming content (new and archival) for the NBC Sports OTT: GOLFPASS - Worked to create data-informed content decisions to help acquire and retain members through our subscription service
-Worked to extract value from our existing GOLF content and apply it to GOLFPASS
-Worked to create additional opportunities for revenue streams with our c...
Orlando, Florida Area• Created and executed social (paid and organic) for the television media company GOLF, under the NBC Sports umbrella. Transformed the mindset of how GOLF views social media and digital
• Implemented social-first content and video strategy which has helped us see over 80% YoY growth in native video views
• Launched social segmentation strategy in early 2017 that has shown an increase in engag...