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Years of experience: 21
Influencer Marketing ManagerMarketing DirectorMarketingEvent ProducerBrand Marketing ManagerContent Manager
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Exceptionally trusted; proven professional excellence.
Jessica's Career Path
Jan. 2020 -Present
AT&TDirector of Marketing, Strategic Initiatives (Social Media)
▪ Lead social media strategy and content development across the AT&T portfolio, including Consumer Wireless, Enterprise, Mid-Markets, and Small Business. ▪Develop platform strategies, programming, editorial plans, and content briefs. ▪ Build social media management strategies for brand campaigns, create platform playbooks, and analyze social performance data to adapt strategies.
▪ Develop pai...
Jan. 2017 -Sep. 2020
AT&TDirector of Marketing, Brand Sponsorships, Content, and Experiences
Los Angeles Metropolitan Area▪ Led efforts to drive brand awareness, relevance, and sales among Gen Z and young millennial audiences, pioneering a first-of-its-kind initiative in the telecom/video marketing industry. ▪ Managed talent relationships and content development with high-profile personalities such as Taylor Swift, Reese Witherspoon, Lena Waithe, Billie Eilish, and Imagine Dragons, overseeing a $120M commitment....
Jan. 2016 -Dec. 2017
bpg advertisingVice President, Television and Brand Management
Greater Los Angeles Area▪ Partnered with entertainment clients to define and translate goals and objectives into integrated, multi-platform strategies. ▪ Led the development of creative and strategic marketing solutions, focusing on digital, social, and 360-degree campaigns, graphics packages, on-air spots, and experiential site builds. Key Accomplishments ▪ Developed social-first, mobile-optimized campaigns for cli...