-Led all brand activities including base business operations and brand strategy, and key innovation for Whole Earth Sweeteners, a $30MM sugar alternative brand.
-Developed marketing communication strategy and content series with a focus on data-driven communication priorities for optimal ROI on paid activities while building an authentic brand following.
Broomfield, Colorado, United States- Managed project to save $100k of write-offs while converting over 50 pieces of packaging graphics for 31 SKUs across 5 brands sold in Canadian markets, including regulatory updates and brand redesigns.
- Launched key innovations for Whole Earth and Wholesome Organic to drive share growth and expand segments.
- Developed multi-year innovation pipeline for Whole Earth with focus on data insig...