Chicago, Illinois, United States• Led brand marketing strategy and creative direction, overseeing partnerships, campaigns, and e-commerce platforms.
• Spearheaded a brand audit, refreshed VisID, and ToV to future-proof the brand.
• Drove strategic brand alliances, significantly enhancing market presence and achieving strong brand recognition.
Carlsbad, California, United States• Led brand strategy, creative & content workstream, brand partnerships, campaign & project management, organic social, PR, influencer, and celebrity initiatives.
• Partnered with cross-functional teams to align with company goals and drive YOY growth in new starts, sales, and EBITDA.
• Launched the revolutionary Recharge Bar, Jenny Craig’s premium branded product platform, selling +60% vs fo...
Greater New York City Area• Led international marketing strategy, localized creative campaigns, and PR initiatives to support brand expansion in key markets.
• Partnered with Performance & Retention Marketing teams to drive joint ventures and wholesale channels growth.
• Achieved double-digit YOY sales growth, increased customer engagement by 50%, and expanded brand presence in multiple countries.