Ventura, CAOversaw environment and experience design for Patagonia’s physical spaces, including retail, wholesale, events (internal, industry, consumer facing), campuses, and showrooms. Led global visual merchandising strategy, overseeing channel and regional implementation. Drove brand awareness with a focus on global consistency and local relevancy, developing strategic plans and setting clear objecti...
Directed the design and development of in-store assets for global retail and wholesale stores. Spearheaded creative direction for fixture programs, window displays, branded retail environments, and media and consumer facing events, ensuring brand cohesion. Drove visual solutions across multiple product categories and distribution channels in partnership with cross-functional product, sales, a...