Years of experience: 26
CopywritingCopywriterMarketingC-level ExecutiveConsultingBusiness Owner
Trust Score
Exceptionally trusted; proven professional excellence.
Andy's Career Path
Jul. 2023 -Dec. 2024
Jones Soda CompanyChief Innovation Officer (contract)
Longmont, Colorado, United StatesTransformed Jones from a craft soda company to a beverage company. Leveraged positive brand assets to extend the brand across new categories. Executed growth and change agendas with innovation journey-mapping. Deployed fast-follower brand strategy to enter new categories. Used Stage Gate for “guaranteed on time delivery.” Instilled “disciplined start-up” to the culture by embracing a “crawl, ...
Nov. 2018 -Nov. 2020
Thriveplan: The Innovation LabSenior Strategist
Boulder, ColoradoInsight discovery, project management, thought leadership, concept creation, segmentation, positioning, and brand management. Create actionable strategies, innovation pathways and activation playbooks that drive growth.
Jan. 2010 -Present
tink thank, a consultancy. Strategy. Innovation. Brand.tink thank - Innovation and Strategy
Boulder, ColoradoIndependent consultant and builder of ad-hoc teams that advise, participate and facilitate in all aspects of end-to-end innovation efforts. Embedded with clients as an “extension of staff “ to discover, define, design and deliver innovation, strategy and growth opportunities. Skillful at: insights and opportunity discovery, ideation workshops, crafting and optimizing concepts, innovation jour...