Dallas-Fort Worth Metroplex · Hybrid• Hired by a SaaS startup to establish a product marketing strategy & function.
• Created AI automation to increase the capabilities of a small marketing team.
• Led product-market fit analysis: parsed sales & customer data.
• Led competitive analysis: researched competitor capabilities for sales & product teams.
• Created sales strategy, enablement materials & product messaging.
• Created pr...
Dallas/Fort Worth Area · Hybrid• Leading provider of SaaS solutions for Unified Communications Migration, Management, Assurance, & Analytics. • Led creation of technical & business messaging targeting enterprise & service provider decision makers.
• Drove demand by developing and executing product go-to-market strategies with supporting content & activities (website creation, datasheets, white papers, press releases, prese...
Dallas/Fort Worth Area · On-site• Short term contract to create a new channel program for a growing tech company.
• Created channel marketing strategy and developed channel program pricing, benefits & requirements.
• Developed messaging to partners and co-branded campaigns to be run by partners.