Years of experience: 28

Marketing DirectorMarketingITMarketing Analytics ManagerMBAConsulting

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Derek's Career Path
Product MarketingJan. 2024 -
Jun. 2024
Sera SystemsProduct Marketing
Dallas-Fort Worth Metroplex · Hybrid• Hired by a SaaS startup to establish a product marketing strategy & function. • Created AI automation to increase the capabilities of a small marketing team. • Led product-market fit analysis: parsed sales & customer data. • Led competitive analysis: researched competitor capabilities for sales & product teams. • Created sales strategy, enablement materials & product messaging. • Created pr...
Product Marketing & Management LeaderOct. 2015 -
Jan. 2024
VOSSProduct Marketing & Management Leader
Dallas/Fort Worth Area · Hybrid• Leading provider of SaaS solutions for Unified Communications Migration, Management, Assurance, & Analytics. • Led creation of technical & business messaging targeting enterprise & service provider decision makers. • Drove demand by developing and executing product go-to-market strategies with supporting content & activities (website creation, datasheets, white papers, press releases, prese...
Worldwide Channel LeadJul. 2015 -
Oct. 2015
APCON, Inc.Worldwide Channel Lead
Dallas/Fort Worth Area · On-site• Short term contract to create a new channel program for a growing tech company. • Created channel marketing strategy and developed channel program pricing, benefits & requirements. • Developed messaging to partners and co-branded campaigns to be run by partners.