Years of experience: 12

Marketing📝 Influencer or Blogger🐦 DesignConsultingBrand Marketing ManagerCommunications Manager

Trusted by top professionals

  • VZ
    Viola Zanoni
    Project Manager @Intermedia mmh
    Verified
    Collaborating with Marcela has always been an exceptional experience as she brings a strategic mindset and deep expertise to every project. Working alongside her has always been a rewarding process. ...
  • SS
    Sara Scaccabarozzi
    Digital Communications @Fedrigoni Group
    Verified
    I truly appreciate the way we collaborate on all aspects of digital communication, customer engagement, and data insight. Marcela's ability to translate complex data into actionable strategies has bee...

Trust Score

Exceptionally trusted; proven professional excellence.

100%
Marcela's Career Path
Senior Group Digital, Content & Customer Engagement ManagerSep. 2024 -
Present
Fedrigoni GroupSenior Group Digital, Content & Customer Engagement Manager
Milan, Lombardy, ItalyLeading a cross-functional team, developing and executing global digital and content strategies for product and corporate brands ( eg. content creation, digital Analytics, customer engagement initiatives, marketing automation and digital marketing campaigns) My team ensures the support to brand visibility, employer branding, customer loyalty, and digital transformation to achieve business goa...
Group Digital, Content & Advertising ManagerDec. 2022 -
Sep. 2024
Fedrigoni GroupGroup Digital, Content & Advertising Manager
Milão, Lombardia, ItáliaLeading the digital and content strategy team for global external communication at Fedrigoni Group. Key Responsabilities: -Digital and Content Strategy: Define a global strategy to achieve mid and long-term goals for higher brand awareness and strong positioning across communication touchpoints. Pursue digital transformation aligned with Fedrigoni's objectives, focusing on building customer r...
Group Digital Communication Manager Fedrigoni GroupApr. 2021 -
Dec. 2022
Fedrigoni GroupGroup Digital Communication Manager Fedrigoni Group
Milão, Lombardia, ItáliaLeading the digital communication team and activities of the Group worldwide. Key Responsibilities: -Mid and Long-Term Goal Definition: Define strategic objectives for higher brand awareness and strong positioning with key stakeholders across all digital touchpoints. -Digital Transformation: Drive a consistent and coherent digital transformation aligned with Fedrigoni's objectives. Focus on b...

Marcela's Posts

  • How I can help you

    Boost business, brand visibility through strategic positioning across social media, SEO, newsletters & more. 12+ years in global companies, leading cross-functional teams & projects. Expert in digital transformation, project management, content strategy and customer engagement.

  • People I am looking for

    Looking to partner and support brands and startups of all sizes. Key criteria: collaborative spirit, flexibility and a mutual drive for success.

  • Experience & Cases

    Achievements: Led digital transformation initiatives, launched impactful NPS and CRM projects, and restructured major communication teams for efficiency and growth. Trusted by top-tier clients like Publicis Groupe, TIM, Fedrigoni Group, Hays, and Luft. Results that scale.

  • How to contact

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  • About myself

    With over 12 years in global roles, I excel at directing teams in digital strategy and customer engagement, driving significant growth. Passionate about creative, sustainable solutions, I’ve led impactful projects at Fedrigoni and TIM, achieving remarkable results in traffic and brand awareness.

  • Job Description

    Seeking a dynamic, fast-paced environment with a diverse team. I thrive on new challenges and am eager to develop talent as a leader, fostering innovation and growth through flexible, inclusive workplace cultures.

  • How to contact

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