Years of experience: 17
Business Development ManagerStartup FounderMarketing DirectorMarketingPartnerships ManagerHead of Growth
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Emily's Career Path
Dec. 2023 -Present
FANCY SPRINKLESSr. Vice President of Brand
● Built and executed brand vision, messaging frameworks, and value proposition strategies to differentiate the brand in competitive markets.
● Led cross-functional collaboration to align brand positioning across marketing, product, and customer experience.
● Partnered with creative teams to develop breakthrough storytelling and cultural engagement campaigns that grew organic reach by 7X and i...
Sep. 2022 -Oct. 2023
Talking Rain Beverage Company®Vice President of Marketing
Greater Seattle AreaDrove the Brand’s 5 Year Evolution, which included three reformulations, 4 package re-designs, and a Brand transformation and market re-position. Successfully increased Brand loyalty and positive sentiment by 25 points. Launched 35 new products, including 4 line extensions, seasonal limited-time offers, new flavors, and channel exclusives.
Created a team to drive online merchandising and E-co...
Nov. 2018 -Aug. 2022
Talking Rain Beverage Company®Director of Marketing
Greater Seattle AreaSenior member of the Marketing Department. Key collaborator with Sales VP's on channel strategy, retailer sell-in, shopper programs, and monthly forecasting.
Member of the Enterprise Stage gate committee, which oversaw the processes for new product commercialization. Owns the Sparkling Ice portfolio, overseeing campaign development, omnichannel calendar, and brand framework. Oversaw the devel...