Years of experience: 24
CopywritingContent WriterMarketingEditorCreative ProducerPR Manager
Trust Score
Exceptionally trusted; proven professional excellence.
MIke's Career Path
Aug. 2023 -Present
W.E. Upjohn Institute for Employment ResearchSenior Director of Media and Communications Strategy
Kalamazoo, Michigan, United StatesManage the communications team responsible for media relations, digital products, social media, editorial services and internal communications. Lead the creation and execution of strategic communications plans for all three divisions of the Institute: Research, Economic Development and Employment Services The W.E. Upjohn Institute for Employment Research is a private, not-for-profit, nonparti...
Jan. 2017 -Apr. 2023
Kellogg CompanySenior Manager, Digital Communications
Battle Creek, Mi.Led corporate digital communications strategies for paid, earned and owned media across corporate reputation, sustainability, cause marketing, ED&I, and ESG. Drove high-level of creative content to convey key corporate business narratives. Led redesign, SEO, and relaunch of corporate web sites, Kelloggs.com and KelloggCompany.com. Created and managed employee ambassador program with mobile ap...
Jul. 2009 -Jan. 2017
Kellogg CompanyManager, Brand Communications
Battle Creek, MiManaged Kellogg’s USA Olympic sponsorship. Led on-site activations at the 2012 Games in London, the 2016 Games in Rio de Janeiro and the 2018 Games in PyeongChang, South Korea. Produced award-winning content featuring Team Kellogg’s Olympic athletes, including broadcast TV spots and the company’s first live-action virtual reality video. Launched Pop-Tarts World, a pop-up store in Times Square...