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Years of experience: 22
DirectorMarketingDirector of PhotographyC-level Executiveš¦ DesignEntertainment
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Charlotte's Career Path
Dec. 2024 -Present
Various industriesBoard advisory | Fractional CMO
London Area, United KingdomI am currently board advisor and fractional CCO/CMO to small and scaling businesses. Working directly with the founder and/or CEO, I help them drive strategic goals to achieve growth. Clients include luxury beauty, media, entertainment, health and fitness to AI powered education. Skills I bring to the table as an advisor:
ā¢ Marketing Strategy
ā¢ Multi-channel campaign management and optimisati...
Aug. 2018 -Dec. 2024
ZopaVP, Brand Marketing and Experience at Zopa
London, England, United KingdomReporting into the CCO/CMO, with 12ms into the CEO during my maternity cover for the CMO. I performed an FCA approved Senior Manager Function and became a member of the banks Executive Committee. Responsible for:
ā¢ Marketing & branding strategies ā¢ TTL marketing campaign development & optimisation - TV, radio, out-of-home, podcasts, events, blogs & white papers, through to performance, social...
Aug. 2016 -Apr. 2018
The Body ShopGlobal Creative Director
London, United KingdomReporting into the Global General Manager, my key objectives were to:
ā¢ Increase global Franchisee adoption of creative campaigns, driving improved consistent global brand representation
ā¢ Support global revenue growth by ā¢ Ensuring campaigns meet the strategic brief to achieve forecast sales ā¢ Ensuring campaigns cater for the specific needs of key markets with individual requirements ā¢ Enabl...