Years of experience: 12

BrazilCopywritingContent WriterMarketing DirectorMarketingProofreader

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Alessandra's Career Path
Senior Strategy Manager – Global ExpansionAug. 2024 -
Dec. 2024
Unico IDTechSenior Strategy Manager – Global Expansion
São PauloLeading Unico`s global portfolio expansion through relevant regional and global markets. Developed and analyzed performance metrics and articulated these into written narratives to drive business decisions. • Market Growth strategy: Delivered diagnostic landscape of Mexican market and competitive analysis directly influencing business and product team to deliver portfolio to deliver to new ma...
Head of BrandingJun. 2023 -
Oct. 2024
Unico IDTechHead of Branding
São PauloLed GTM market strategy, messaging, and positioning for B2C initiatives, collaborating closely with product, communications, legal, and other cross-functional teams. • Coordinated with cross-functional teams to ensure brand consistency across consumer touchpoints. Intensively manage market research and vendor relations to ground branding and go-to-market strategies. • Drove 75% acceptance rat...
Senior Marketing Operations ManagerMar. 2023 -
Jun. 2023
Unico IDTechSenior Marketing Operations Manager
São PauloSuccessfully managed team who planned and executed nine product launches within 6-month period via breakthrough marketing activations, including digital campaigns and KOL / events. Developed and analyzed performance metrics and articulate these into written narratives to drive business decisions. • Key Product Launch - ID Family from designing GTM strategy to growth: Spearheaded integrated ca...

Alessandra's Posts

  • About

    • Strategic thinker with a focus on long-term success • Resilient in adapting to market shifts • Creative problem solver with innovative approaches

  • Cases & Experiences

    • Over 12 years in strategic marketing and sales • Led initiatives that boosted brand awareness and adoption • Expertise in market strategies and customer profiling • Skilled in data-driven insights and storytelling

  • Work Order

    • We help with crafting valuable market insights • Tailored strategies to drive your business growth • Comprehensive end-to-end brand management

  • How to contact

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