Years of experience: 9

Project ManagerBusiness Development ManagerITCommunication DesignerLocalization ManagerMarketing

Trust Score

Trustworthy; active professional engagement.

50%
Guilherme's Career Path
Senior Content StrategistJun. 2023 -
May. 2025
Itaú UnibancoSenior Content Strategist
Brazil, São PauloContent management for Itaú's mobile app, bridging business strategy and UX best practices through a scalable, data-informed workflow. • Serve as the central contact for internal content demands, using analytics to optimize performance and integrate cross-departmental priorities. • Mentorship for junior and mid-level UX writers, recognized with awards in 2023 and 2024 for hitting impactful ...
Content StrategistMar. 2020 -
Jun. 2023
Itaú UnibancoContent Strategist
Brazil, São Paulo• Planning and designing content flows and frameworks for Itaú’s AI chatbots and FAQ pages • Leading business and technical alignment needs with UX writing best practices
Content Marketing CoordinatorMar. 2019 -
Mar. 2020
LinkApi (acquired by Semantix)Content Marketing Coordinator
Brazil• Content Marketing strategy development • SEO strategy definition • Copywriting for LinkApi’s blog and social media pages • Sales Enablement materials development • Development of case studies, e-books and infographics • Leading and defining Public Relations strategies with agencies and journalists