Brazil, São PauloContent management for Itaú's mobile app, bridging business strategy and UX best practices through a scalable, data-informed workflow.
• Serve as the central contact for internal content demands, using analytics to optimize performance and integrate cross-departmental priorities.
• Mentorship for junior and mid-level UX writers, recognized with awards in 2023 and 2024 for hitting impactful ...
Brazil, São Paulo• Planning and designing content flows and frameworks for Itaú’s AI chatbots and FAQ pages
• Leading business and technical alignment needs with UX writing best practices
Brazil• Content Marketing strategy development
• SEO strategy definition
• Copywriting for LinkApi’s blog and social media pages
• Sales Enablement materials development
• Development of case studies, e-books and infographics
• Leading and defining Public Relations strategies with agencies and journalists