Years of experience: 22
PowerBIPythonITData ScientistData AnalystBI Analyst
Trust Score
Exceptionally trusted; proven professional excellence.
Salme's Career Path
Nov. 2020 -Jun. 2024
Mondelēz InternationalInsights & Analytics Director Mexico
Mexico City, MexicoDrive growth and business results leveraging on Consumer, Shopper and Analytics in-depth understanding through business implications and recommendations. Reports to the Chief Marketing Officer and is a strategic partner to the BU Leadership Team, Sales and Marketing Teams with shared accountability for growth and delivery of business results. Provide I&A Global thought leadership to local tea...
Jan. 2019 -Nov. 2020
Mondelēz InternationalSenior Manager Consumer Insights Mexico
Mexico City, MexicoLead marketing research coordination and integration for all established and developing activities of the Categories and Brands in the Business Unit. Provide strategic consultation and thought leadership to all levels of Brand Management and other functional areas on identification of business opportunities. Lead and facilitates consensus of brand team on Consumer Insights issues. Identify in...
Jan. 2015 -Dec. 2018
Mondelēz InternationalSenior Manager Insights Gum & Candy LATAM
Mexico City, MexicoDrive Consumer Insights agenda of one of largest categories of Mondelez International. Responsible for leveraging in-depth Consumer, Competitor, and Innovation insights, delivering outstanding recommendations based on multiple analyses to drive business growth in G&C LatAm. Reporting to Latin America Gum & Candy SCIA Category Director, 3 reports abroad.