United Arabs EmiratesLeading the planning and execution of digital and offline marketing strategy for TIQMO Digital Wallet UAE.
Building KPIs and OKRs based on allocated yearly budgets for all marketing channels.
Implement appropriate attribution models for all channels.
Working closely with the Business Development POC to onboard merchants.
Building strategic brand partnerships.
Developing model budgets & projec...
United Arabs EmiratesHandled Fortes Educations’ Social Media strategy, paid and organic social with competitive research, platform determination, benchmarking, messaging, audience identification, and engagement.
Managed community - addressing queries, comments, and messages from followers and potential customers.
Ideated and created social calendars, website blog content, editing & publishing daily content that e...
Sep. 2018 - Apr. 2021
Home Credit IndiaSenior Manager - Social Media Performance Marketing