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Years of experience: 23
Email Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerMarketingMarketing DirectorCreative Producer
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Exceptionally trusted; proven professional excellence.
Jodine's Career Path
May. 2023 -Present
EWINGS LLCHead of Marketing
Dubai, United Arab Emirates• Lead and mentor a diverse and high-performing marketing team to foster culture of innovation, collaboration, and continuous improvement.
• Create and manage annual budgets for campaigns, promotions, sponsorships, events, and advertising.
• Conducted market research to identify potential target markets across and analysed competitor activities MENA & India.
• Establishing new teams and agenc...
Mar. 2023 -May. 2023
Callaghan InnovationMarketing Consultant
Auckland, New Zealand• Launched the Ārohia Innovation Trailblazer Grant, a government initiative supporting industry disruptors ready to promote NZ globally.
• Marketing & communications lead within an agile company structure.
• Developed the marketing & PR strategy for the launch of the grant.
• Managed stakeholders across multiple government departments.
• Spearheaded creative brainstorming sessions with intern...
Dec. 2020 -Mar. 2023
Lotto New ZealandSenior Marketing Manager
Remuera, Auckland, New Zealand• Analyzed market trends, customer preferences, and competitor data to identify opportunities for growth.
• Led the marketing team responsible for delivering instore instant games and i-gaming
• Successfully led the rebrand of Instant Kiwi to reignite consumer engagement.
• Successfully led the rebrand of Responsible Gaming to “Play Smart” to educate our players.
• Played a key role in delive...