Years of experience: 14

CRM PlatformsStrategic MarketingBrand ManagementConsumer segmentationBrand AnalyticsTeam Leadership

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Lacy's Career Path
Founder & Marketing DirectorApr. 2020 -
Present
BLACK FOX MARKETINGFounder & Marketing Director
Led brand, content, and marketing strategy for authors, entrepreneurs, and thought leaders. Developed and executed integrated marketing campaigns designed to increase visibility, drive audience growth, and generate consistent book and product sales. Built custom go-to-market strategies and brand platforms tailored to each client’s goals, with a focus on multi-channel execution, messaging clar...
Marketing ManagerAug. 2019 -
Apr. 2020
MNPMarketing Manager
WinnipegLed the development and execution of integrated regional marketing strategies to drive brand awareness, support business development, and strengthen market positioning across key industry groups. Collaborated with regional leaders and national creative, digital, and strategy teams within an agency-modeled structure to deliver campaigns, client engagement programs, and event marketing initiati...
Account ManagerApr. 2019 -
Aug. 2019
Brandish AgencyAccount Manager
Winnipeg, MBManaged strategic brand and marketing initiatives for key accounts. Acted as the primary client lead—overseeing campaign planning, execution, and performance tracking while ensuring all initiatives aligned with business objectives, brand identity, and go-to-market goals. Collaborated closely with internal creative, strategy, and production teams to deliver integrated campaigns across digital,...

Lacy's Posts

  • About myself

    Accomplished in crafting marketing strategies, content creation, and brand development. Spearheaded projects achieving significant growth, such as scaling email lists, optimizing ads, and enhancing digital engagement. Expert in leading teams and executing go-to-market plans.

  • Job Description

    Seeking a strategic marketing or brand leadership position in fields like publishing, education, tech, agriculture, events, or finance, where I can leverage my expertise in content creation and audience engagement to drive brand success and business growth.

  • How to contact

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