Virginia, United States● Built and led Totem’s first dedicated marketing team, developing internal marketing efforts and fostering team growth, creativity, and cohesion.
● Designed and executed digital-first marketing strategies to boost brand visibility, thought leadership, and engagement across platforms, with a focus on federal and private sector markets.
● Spearheaded social media strategies that increased enga...
Charlottesville, Virginia, United States● Orchestrates and executes dynamic marketing initiatives across both digital and traditional platforms, consistently achieving day-to-day, semester, and annual sales growth targets. Included managing targeted email marketing campaigns, list development, A/B testing, and creative development.
● Fosters the development and maintenance of the UVA Dine brand through proactive client and communit...
North Garden, Virginia, United States● Proficiently managed and marketed public, private, and corporate events, utilizing a combination of email campaigns, organic and paid social media strategies, and strategic partnership development.
● Crafted quality, education-focused guest experiences, amplifying brand awareness and sales through targeted digital and print marketing campaigns. Employed social media management skills to enh...