Years of experience: 22

CopywritingCopywriterContent WriterMarketingProofreaderC-level Executive

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Balazs's Career Path
Branding and strategy planningMar. 2021 -
Present
TOTHEPOINT marketing and advertisingBranding and strategy planning
Budapest, UngheriaCompetition analyses - Brand strategies - On and offline content and communication
Director of Brand MarketingMay. 2017 -
Mar. 2021
Auchan Retail MagyarországDirector of Brand Marketing
Budaörs, Pest, Hungary- Brand and marketing strategy - brand repositioning - ATL/BTL Communication activity planning - Campaign operation - Service design - Store design - Private label product design and packaging 2017-2020 EFFICIENCY RESULTS: Rvn +5-10% annually, Market share: +1,5%p, Transaction MS +0,9%p, 2017-2020 BRAND RESULTS: NPS +5-10% annually, Brand personality: +2 pos, Competence: +3 pos, Brand quality...
General ManagerJun. 2014 -
Mar. 2017
Zepter Hungary Kft.General Manager
BudapestChange management (sales channels) - New business strategy - Digital transformation More about the brand: Zepter International is a global enterprise in Switzerland dealing with production and distribution of premium consumer goods.Products are manufactured in 7 Zepter factories based in Germany, Italy and Switzerland. Product lines: GASTRONOMY: Stainless steel cookware, tableware accessories...