Barbara Zanella - Product Manager,

Years of experience: 8

CopywritingContent WriterITProduct DesignerGraphic Designer🐦 Design

Trusted by top professionals

Laura Constantino
Customer Success Manager @treble.ai
Verified
I attended university with Bárbara and had the opportunity to follow her professional journey from her first internship to her most recent experiences. Her commitment to work has always been remarka...

Trust Score

Exceptionally trusted; proven professional excellence.

90%

Barbara's Career Path

Jan. 2024 -
Present

Rocket.ChatGrowth Product Manager

Porto Alegre, Rio Grande do Sul, Brazil• Led user growth initiatives at Rocket.Chat, optimizing onboarding experience and developing freemium to premium conversion strategies. • Collaborated with marketing, sales, and customer support teams to boost user acquisition, engagement, and retention through strategic innovation. • Leveraged data-driven insights to expand the user base and convert free users to paid subscribers.

Jun. 2022 -
Feb. 2024

Rocket.ChatProduct Manager

Remote• Expanded marketplace applications by ⅓, incorporating integrations like ChatGPT and Google Suite. • Boosted installation rates by enhancing visibility, increasing user adoption. • Directed new integrations, establishing Enterprise partnerships with notable companies.

Jan. 2021 -
Jun. 2022

Signa Digital HealthProduct Manager

São Paulo, Brazil• Managed end-to-end product development for multiple projects at Signa Digital Health. • Oversaw the successful launch of a two-persona mobile/web app product. • Led the complete redesign of the original system for enhanced user experience.