Years of experience: 8

CopywritingContent WriterITProduct DesignerGraphic Designer🐦 Design

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Barbara's Career Path
Growth Product ManagerJan. 2024 -
Present
Rocket.ChatGrowth Product Manager
Porto Alegre, Rio Grande do Sul, Brazil• Led user growth initiatives at Rocket.Chat, optimizing onboarding experience and developing freemium to premium conversion strategies. • Collaborated with marketing, sales, and customer support teams to boost user acquisition, engagement, and retention through strategic innovation. • Leveraged data-driven insights to expand the user base and convert free users to paid subscribers.
Product ManagerJun. 2022 -
Mar. 2024
Rocket.ChatProduct Manager
Remote• Expanded marketplace applications by ⅓, incorporating integrations like ChatGPT and Google Suite. • Boosted installation rates by enhancing visibility, increasing user adoption. • Directed new integrations, establishing Enterprise partnerships with notable companies.
Product ManagerJan. 2021 -
Jun. 2022
Signa Digital HealthProduct Manager
São Paulo, Brazil• Managed end-to-end product development for multiple projects at Signa Digital Health. • Oversaw the successful launch of a two-persona mobile/web app product. • Led the complete redesign of the original system for enhanced user experience.