San Sebastián, Basque Country, Spain- Led the formulation and execution of product marketing strategies within Spain to meet business objectives, aligning with the global product strategy.
- Oversaw sales and marketing activities, providing support to sales organizations to enhance sales and service delivery of the product portfolio.
- Targeted key performance indicators including total demand orders, growth margin percentage, ...
Santiago, Chile- Defined and implemented the marketing strategy for the Electrification Business in Chile, managing a budget of over 50 million USD per year.
- Led and developed the Marketing department proactively, coaching the team to ensure the achievement of key qualitative and quantitative targets in a profitable manner while ensuring high levels of customer satisfaction.
- Identified strategic segment...
Jan. 2016 - Dec. 2019
ABBTechnical Promotion Coordinator for Latin America
Santiago, Chile- Created, from ground up, a high performance pre-sales engineering team for the Latin America region, hiring, training, defining strategy and KPIs for each team in Mexico, Peru, Colombia, Chile and Brazil.
- Developed and maintained positive customer relations and coordinated with team members to ensure requests and questions were handled appropriately.
- Directed, provided guidance, and mon...