Nicole Wills - Marketing expert and AI strategy and implementation expert, Black Swan Theory | Intch

Years of experience: 22

CopywritingCopywriterContent WriterMarketing DirectorC-level ExecutiveSales & BizDev

Trusted by top professionals

Katherine Sproule
EQ Trainer @Feeling Strong
Verified
Nicole is one of the smartest people I have worked with. As a colleague and a boss, she demonstrates absolute commitment to her tasks and her teams. She's got the skills, efficiency and maturity to d...
Denise Slabbert
Writer and Content Producer
Verified
Nicole is a builder. She loves to build teams and businesses and create a work culture where every individual has the opportunity to thrive. With over 20 years of marketing experience and numerous lea...

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Exceptionally trusted; proven professional excellence.

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Nicole's Career Path

May. 2022 -
Jul. 2024

MTN South AfricaMarketing and Go to Market MTN SA Residential Segment

South AfricaManage the Go-to-Market planning and execution for all products within the Home & Residential Business Unit, including: Fixed Wireless Access Fibre to the Home 5G Lead and oversee the comprehensive Go-to-Market strategy for the Residential Segment at MTN SA. Spearhead the development and execution of Go-to-Market plans for all products within the segment, collaborating with segment teams to: ...

May. 2019 -
Apr. 2022

MTN South AfricaHead Of Marketing and Go To Market

City of Johannesburg, Gauteng, South AfricaManage the Go to Market planning and execution of all products within the Digital Services stable, under the MTN Play brand. These product categories include : Gaming Video on demand Music streaming products Lifestyle subscription products Education Health Sports News From May 2019 to April 2022, I served as the Head of Marketing and Go-to-Market for MTN SA’s Digital Services Division, emphas...

Jun. 2017 -
Present

The Black Swan Theory Company South AfricaCo-Founder | Managing Director

Co-founded The Black Swan Theory Company in 2017, a consulting firm offering specialized marketing services. Spearheaded the provision of content advisory services to clients such as FirstRand and Nedbank. Leveraged expertise to deliver tailored marketing solutions and strategic guidance to diverse clientele. Played a pivotal role in establishing and nurturing client relationships, ensuring s...

Nicole's Posts

Nicole Wills
Marketing expert and AI strategy and implementation expert @Black Swan Theory
is willing to share expertise
AI-Driven Marketing Strategy, Implementation, data analysis. Training staff by upskilling & adoption of new technology
How I can help you
People I am looking for
Experience & Cases
How to contact

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Nicole Wills
Marketing expert and AI strategy and implementation expert @Black Swan Theory
is looking for a job
Experienced marketer. AI-driven insight and innovation solving real business and marketing challenges
About myself
With 11 years as the owner of a marketing and advertising strategy company and 6 years as head of marketing in telecoms, I have launched products like Home Internet, digital services products, worked on Investment Banking, Coca-Cola and various beer brands
Job Description
Seeking part-time roles in marketing, executive assistance, or marketing advisory. Open to projects involving AI marketing insights for smarter targeting and lead generation, leveraging my extensive experience to drive success.
How to contact

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