As International Market Manager, reporting directly to the Peugeot Brand Corporate Team in Europe, I'm in charge of managing the brand positioning, its products in the respective segments, product lifecycle/portfolio, pricing power, finance performance, and market share. I manage the main markets of Latin America, such as Argentina, Chile, Colombia, Ecuador, Peru, Panama, and Costa Rica.
May. 2021 - Jul. 2023
PeugeotHead of Brand Mix & Optimization - South America
In charge of Peugeot brand performance in the South American region, developing strategies that balance market results and P&L. Responsible for managing the commercial plan, pricing & product mix and budget for the brand to achieve market share and profitability objectives, also responsible for monitoring the market and strategy in the region's markets, and launching the performance ambition ...