Years of experience: 39
CopywritingContent WriterMarketingEditorCommunications ManagerContent Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Alison's Career Path
Sep. 2018 -Present
Alleyoop PartnersMarketing and Communications Executive
New York -Develop thought-leadership strategies and content proven to increase visibility and impact for C-suite executives and their organizations. -Extensive experience working with nonprofit organizations and corporate brands to crystallize and advance ESG and social impact goals. -Write corporate, brand and executive messaging for earned, owned and paid platforms aligning with business objectives.
Mar. 2014 -Sep. 2018
4A'sEVP, Chief Marketing Officer
New York-Crafted and oversaw execution of a new communication and marketing plan that drove growth and increased engagement. -Created and executed highly successful go-to-market strategy and sponsorship program that resulted in 30% revenue increase in one year. Secured first-time partners: Google, AOL, Viacom, Pinterest, NBCU, LinkedIn and others. -Responsible for driving awareness of advocacy, educa...
Mar. 2013 -Mar. 2014
Paley Center for Media, Havas, Various Ad AgenciesMarketing Communications Consultant
New YorkAdvised multiple agencies and companies on communications, strategy, branding, and content creation.