Years of experience: 3

CopywritingTutorMarketingProofreaderCreative ProducerCopywriter

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Exceptionally trusted; proven professional excellence.

80%
Diana's Career Path
User Experience Research AssistantJan. 2015 -
Nov. 2016
MovotoUser Experience Research Assistant
San Francisco Bay Area
Digital Strategy AssociateJul. 2014 -
Oct. 2014
Digital Operative Inc.Digital Strategy Associate
San Diego, CA• Supported Strategist with consolidating data and industry best practices through Google Spreadsheets. • Conducted research on target demographic and industry competitors in order to set data-driven goals. • Maximized engagement and conversion through rethinking website information architecture and flow.
Production DirectorOct. 2012 -
May. 2014
American Advertising Federation: UCSD (Adwave)Production Director
San Diego• Gathered data from target demographic through onsite surveys and online surveys on surveymonkey.com. • Synthesize qualitative & quantitative data from surveys, focus groups, interviews, and industry statistics. • Lead the design of 27-page marketing campaign book with directors, writers, and graphic designer.