Years of experience: 12

BrazilGrowth HackerDigital Ads ManagerMarketingMarketing Analytics ManagerASO

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Estela's Career Path
Marketing CoordinatorSep. 2019 -
Present
Gazeus GamesMarketing Coordinator
•Coordination of the User Acquisition Team, being responsible for User Acquisition for the company's catalog •Management of the Owned inventory channel strategy (Google AdWords, Facebook Ads, Twitter O&O and TPN, Snapchat ads) and SDK Networks (Unity, Vungle, Chartboost, Adconly, Applovin, Tapjoy, Liftoff, among others) •Budget management between portfolio and channels • Elaboration of the UA...
Senior User Acquisition AnalystMar. 2018 -
Present
Gazeus GamesSenior User Acquisition Analyst
• Responsible for User Acquisition for the company's catalog •Campaign management in Owned inventory networks (Google AdWords, Facebook Ads, Twitter O&O and TPN, Snapchat ads) • Campaign management on SDK Networks (Unity, Vungle, Chartboost, Adconly, Applovin, Tapjoy, among others) • Portfolio and network budget management • Network Integration with MMP (Adjust) • Direct report to the CMO thr...
Jr. Marketing AnalystJan. 2016 -
Mar. 2018
Gazeus GamesJr. Marketing Analyst
Rio de Janeiro-User Acquisition •Responsible for User Acquisition for the company's catalog •Campaign management on Own Inventory networks (Google AdWords, Facebook Ads, Twitter O&O, and TPN) •Direct report to the Head of Marketing through reports and analyses such as User Retention, LTV, and ROI across channels and games -Social Media •Activation of the company's social networks - Facebook, Twitter, G+, a...