•Coordination of the User Acquisition Team, being responsible for User Acquisition for the company's catalog
•Management of the Owned inventory channel strategy (Google AdWords, Facebook Ads, Twitter O&O and TPN, Snapchat ads) and SDK Networks (Unity, Vungle, Chartboost, Adconly, Applovin, Tapjoy, Liftoff, among others)
•Budget management between portfolio and channels
• Elaboration of the UA...
• Responsible for User Acquisition for the company's catalog
•Campaign management in Owned inventory networks (Google AdWords, Facebook Ads, Twitter O&O and TPN, Snapchat ads)
• Campaign management on SDK Networks (Unity, Vungle, Chartboost, Adconly, Applovin, Tapjoy, among others)
• Portfolio and network budget management
• Network Integration with MMP (Adjust)
• Direct report to the CMO thr...
Rio de Janeiro-User Acquisition
•Responsible for User Acquisition for the company's catalog
•Campaign management on Own Inventory networks (Google AdWords, Facebook Ads, Twitter O&O, and TPN)
•Direct report to the Head of Marketing through reports and analyses such as User Retention, LTV, and ROI across channels and games -Social Media
•Activation of the company's social networks - Facebook, Twitter, G+, a...