Years of experience: 8
CopywritingStartup FounderMarketingBusiness OwnerSales & BizDev
Trust Score
Exceptionally trusted; proven professional excellence.
Peter-John's Career Path
Sep. 2023 -Present
The Minimalist Skin CoBusiness Owner
City of Cape Town, Western Cape, South Africa• Developed a range of innovative serums targeting specific skin concerns with transparent ingredients.
• Implemented a targeted marketing strategy to offer highly effective products at competitive prices.
• Currently expanding product line to include cleansers, moisturizers, and more to meet customer needs.
Sep. 2020 -Present
Serein FormulasBusiness Owner
South Africa• Founded and managed Serein Formulas, a plastic-free shampoo bar business in South Africa.
• Developed sulphate-free shampoo and conditioner bars with a relentless pursuit of quality.
• Implemented eco-friendly practices and passionately promoted sustainability in the beauty industry.
Jan. 2020 -Nov. 2023
SH'ZENMarketing Consultant/Project Assistance
Cape TownProvide marketing and sustainable business practices expertise to the business.
Key Responsibilities - Evaluating all ingredients of the product range
- Finding alternative ingredients to the ones often undesired by todays customers
- Reporting back on the viability and implications of certain changes relating to sustainability
- Suggesting new products to bring into the business to satisfy t...