Years of experience: 9
CopywritingMarketing
Trust Score
Exceptionally trusted; proven professional excellence.
Lily's Career Path
Apr. 2024 -Dec. 2024
KicContent Lead
Melbourne, Victoria, AustraliaSenior leader managing the content team and shaping and executing the in-app content strategy for Kic, a prominent player in the online wellness industry, offering a subscription-based app with a goal to change the relationship people have with wellness and themselves. Key responsibilities:
- Leadership & team management
- Develop comprehensive content strategy & roadmaps aligning it with the...
Jan. 2022 -Jan. 2024
Adopt ChangeCommunications & Media Manager (Marketing)
AustraliaMedia, Communications & Marketing strategy for the not-for-profit Adopt Change to help the 45,000 children in out-of-home care find permanent, safe homes. Key responsibilities:
-Team management
-Communications & Marketing strategy – to drive donations & recruit more foster carers
-Media Strategy
-Digital Marketing Strategy (paid and organic)
-Manage key digital and creative agency relationshi...
Jan. 2019 -Jan. 2022
MamamiaSocial & Audience Development Lead
Sydney, AustraliaHead of the Social & Audience Development team for Mamamia, strategising & managing Mamamia's presence across all digital platforms. Responsible for:
- Team management
- Social media strategy - across the business written, podcasts and video - Ensuring brand and tone consistency - Email marketing strategy and SEO
- Data analysis and trend predictions
- Digital marketing strategy for Mamamia's...