Melbourne, Victoria, AustraliaA key member of the Executive Leadership Team and reporting directly to the CEO. I head up the marketing department, leading and developing a team across Product, Digital and Design. Leading the corporate strategic marketing plan I own the marketing direction for UPI’s brand portfolio of owned and distributed brands; Thermoskin, Tubeskin, CoolXChange, SeaBand, SleepDoctor, iHealthSphere. This...
New Zealand & AustraliaOwnership of Glow Lab brand strategy, planning, budget & communications activity across NZ and AU FMCG markets sculpting the brand into the number 1 natural personal care brand in NZ grocery in just 3 years. Led end-to-end innovation pipeline and new product development strategy. Project managed products from inception to go-to market launch, applying industry, market, and customer insights t...