B2B content acquisition for a new serialized fiction app, launching Oct 2022. Refine value proposition, negotiate contract and business terms, and develop relationships with traditional and indie publishers.
New York, New York, United States* Long-term engagement to fuel adoption of Marketing Insights, an analytics tool that assesses how well a book is positioned for discovery and sale on Amazon. * Revamped positioning, sales and pricing strategy, resulting in accelerated monthly recurring revenue up 141% in 15 months, signing up 75 new clients in the US and UK.
* Re-engaged to assess strategic new business opportunities for mar...
New York, NYI have a simple remit at Open Road: develop and execute strategies to grow and monetize consumer-facing audiences through paid sponsorships, partner campaigns and new products. Under my direction, this business line grew 300% over 12 months.