Dawn Peacock - Director of Analytics, Campaignalytics

Years of experience: 14

ITConsultingBusiness AnalystData AnalystBI Analyst

Trusted by top professionals

Haley Greenwald-Gonella
Consultant
Verified
Dawn is truly one of kind, an absolute gem--hiring her was one of the best decisions I've made. On her own, I've seen her do things with data that entire teams couldn't do in several rounds over the c...

Trust Score

Exceptionally trusted; proven professional excellence.

90%

Dawn's Career Path

Mar. 2024 -
Present

CampaignalyticsDirector of Analytics

Fort Collins, Colorado, United StatesLead the analytics team to discover trends, match up donors and measure the effectiveness of campaigns for candidates, districts and committees. • Create dashboards for insights combining voter behavior with census and social determinants of health data. • Contributed to the expansion of votes for a specific campaign by 45% over previous cycle. • Created targeted data based voter marketing. •...

Dec. 2022 -
Dec. 2024

SharecareManager, Marketing Science

Responsible for tracking and evaluating the full lifecycle of marketing activities for cross-functional teams for Sharecare on both a corporate and product level. • Identify and optimize effectiveness and impact of marketing initiatives with tracking and analysis • Work with corporate cross-functional marketing teams to gather customer and market insights to inform outreach strategies, increa...

Oct. 2021 -
Dec. 2022

SharecareSenior Business Analyst

Responsible for all business analytics for Behavioral Health division. Provided dashboard tracking revenue, app engagement, marketing analytics, budget and stratification across apps and subscription length. • Evaluated and enhanced the efficiency and outcomes of marketing campaigns through comprehensive tracking and analysis. • Automated reporting, resulting in daily reporting instead of wee...