Years of experience: 13

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Rhaissa's Career Path
Senior Product ManagerApr. 2024 -
Nov. 2024
iFoodSenior Product Manager
BrazilPart of the Food Delivery Platform BU. Reported to the Head of Product, Restaurants (Brazil). ✔️ 💸 Wins: -10% revenue loss, -13% cancellation rate, -7% handshakes in Q3. ✔️ Led a ~10-people squad focused on Engagement for a 350k+ MAU platform; ✔️ Led multiple A/B testing initiatives using diff-in-diff for 30k+ groups; ✔️ Led a full redesign of the B2B homepage, scaling to ~100k users in Q4; ...
Senior Product Manager, on behalf of GoogleOct. 2020 -
Feb. 2024
HugeSenior Product Manager, on behalf of Google
ColombiaPart of the Strategy Craft Pod (Global). Reported to the Director of Product, Google. ✔️ 💸 Wins: a 7-digit year increase in downloads for a top market product yearly. ✔️ Led a 10-people squad focused on Conversion for a 100M+ MAU platform; ✔️ Led a full discovery & dev of Chrome.com using A/B testing to increase CVR and reduce CAC; ✔️ Led the Google Search Ads Format Framework and Design Sys...
Product MarketingMar. 2019 -
Feb. 2020
NetflixProduct Marketing
São Paulo Area, BrazilPart of the LATAM Product Marketing (Brazil). Reported to the C-level Manager, LATAM. ✔️ 💸 Wins: Top 5 Most Profitable Streaming releases/year, reaching WW trending topics a few times. ✔️ IPs: La Casa de Papel, El Camino — A Breaking Bad Film, The Irishman and The Witcher; ✔️ Led Acquisition efforts with Marketing, Editorial Creative, Operations, and G11n teams; ✔️ Led SWAT partnerships with...

Rhaissa's Posts

  • About myself

    Over the past decade, I've collaborated with industry giants like Meta, iFood, and Coca-Cola, and refined my expertise at Netflix and Google. Successfully led a diverse team at LATAM's largest food tech, achieving significant reductions in revenue loss and cancellations. As a certified Management 3.0 leader, I emphasize building inclusive, collaborative teams, and excel in translating complex challenges into measurable outcomes.

  • Job Description

    Seeking opportunities with startups, consultancies, or software companies as a lead product manager. Focused on driving digital product innovation in LATAM, UCAN, or EMEA regions, I aim to leverage my strategic vision and leadership skills to propel growth and innovation.

  • How to contact

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