Exceptionally trusted; proven professional excellence.
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Reuben's Career Path
Apr. 2023 - Present
Sky New ZealandSenior Product and Proposition Lead - Commercial
Reporting to the GM for TV & Broadband I developed and executed customer growth plans, achieving subscription and revenue growth for a portfolio serving 500k+ customers and generating $500M+ annually. End-to-end go-to-market execution for digital platforms, including product launches and subscription growth strategies.
Auckland, New ZealandReporting to the Chief Customer officer. Collaborating with all business functions, I led the acquisition efforts for Sky Sport Now (Streaming) subscription product, managed customer retention strategies, and successfully launched Sky Sport Now on a new streaming platform accessible via Mobile, TV, and Web apps. • Increase subscriber growth by 100k+ • Established and defined content strategy ...
I lead the Product & Platform team, encompassing platform capabilities across video delivery, content promotion, customer experience and backend services that powered sport streaming services for Sky. My team's focus was on supporting and enabling Sky Sport Now’s premium fan engaging application in market, as well as creating new businesses opportunities for the future.