AustraliaDeveloped and executed end-to-end social media and content strategies, including the bank’s first influencer and user-generated campaigns, driving brand awareness, consideration and engagement across social channels. Provided data-driven insights and reporting, shaping future content plans, campaign strategies, and initiatives. >2023 AMI Awards National Finalist for Social Media Marketing.
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Led the development and execution of P&O’s Social Media Strategy, including content creation, influencer programs, crisis management, and social listening, with a focus on brand awareness, engagement, and bookings. Managed cross-functional collaborations with internal stakeholders, external agencies, and talent (including celebrities) to deliver high-impact social campaigns and onboarded crea...