KrakΓ³w Area, Poland(Part of Railsware family of products) I'm responsible for marketing and growth for the whole product. Key achievements:
- 3.94x AAR growth, LTV 2.5x lift - Content strategy contributing to 2x growth in traffic and 3.5x traffic value lift - Re-built team squad structure with a focus on content, customer development, performance marketing, conversions, and analytics