Years of experience: 14

CopywritingEmail Marketing ManagerMarketingDigital Ads ManagerMarketing DirectorContent Writer

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Courtney's Career Path
Sr. Demand Generation ManagerOct. 2022 -
Present
Visier Inc.Sr. Demand Generation Manager
Vancouver, British Columbia, CanadaI lead integrated demand generation strategy, overseeing multi-channel campaigns that drive pipeline growth and align closely with sales objectives. I collaborate with product marketing, content, digital, and sales teams to architect full-funnel programs across email nurture, paid media, ABM, webinars, and events. My focus is on campaign orchestration, funnel optimization, and cross-functiona...
VP Product, AdvertisingOct. 2021 -
Sep. 2022
NOW MagazineVP Product, Advertising
Toronto, Ontario, CanadaLed advertising product strategy for a national media brand across digital and print channels. Spearheaded the development of native advertising formats, branded content initiatives, and programmatic partnerships. Worked closely with sales, editorial, and engineering teams to ensure alignment between ad offerings and platform capabilities. Focused on innovation, monetization, and cross-platfo...
Head of Marketing & ProductJul. 2020 -
Oct. 2021
Media Central Corporation Inc.Head of Marketing & Product
Toronto, Ontario, CanadaOversaw marketing and digital product development for a suite of magazines, with a focus on advertiser value, branded content, and media innovation. Partnered with ad sales and editorial teams to create integrated campaigns and develop new ad products. Managed trade marketing and developed media kits, audience decks, and case studies for agency buyers. Directed the roadmap for web and mobile ...

Courtney's Posts

  • How I can help you

    I build full-funnel demand engines that drive revenue—across ABM, paid media, owned media, lifecycle nurture, and high-impact events. I’ve built teams from scratch and driven millions in qualified pipeline by aligning the right tools, tactics, and buyer journeys.

  • People I am looking for

    Looking to partner with ambitious teams driving rapid, strategic growth. I work best with businesses that value data-backed decisions, bold creative strategies, and ongoing optimization. Let’s align marketing with sales and turn momentum into measurable revenue.

  • Experience & Cases

    Drove AI HR Tech to $100M ARR with strategic demand gen. Launched multi-channel ABM, generating $22M. Built content marketing engine, boosting organic traffic by 300%.

  • How to contact

No responses yet
0