Years of experience: 13
Email Marketing ManagerMarketing DirectorHead of GrowthMarketingSales & BizDevConsulting
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Carolina's Career Path
Dec. 2022 -Present
HygienaDigital Marketing Manager - Global
- Strategize, plan, and deploy global digital marketing plan and full-funnel campaigns according to business strategy to acquire, up-sell, cross-sell, and retain leads/users across all geographies in 8 different languages.
- Strategize multichannel campaigns with multiple components, including different buyer personas, segments, market opportunities, key corporate content, and messaging acros...
Sep. 2017 -Jul. 2022
Telas LafayetteMarketing Director - Retail
Bogotá D.C., Colombia- Strategized, planned, and led execution of the annual marketing plan.
- Created growth marketing strategies that used the customer acquisition funnel to achieve revenue goals.
- Led digital marketing strategy through high-scale campaigns for lead gen and lead nurture.
- Designed KPIs and developed sales forecasting to reach company and brand objectives. Conducted market research, consumer i...
Jan. 2013 -Oct. 2016
lafayetteMarketing Specialist
Bogotá, Colombia- Execution of the annual marketing plan and follow up of budget.
- Task coordination within the team and training
- Followed up to the brand's website and social media results.
- Follow up of KPI´s and decision making.
- Research information about the market, industry trends, new products and the competitive landscape.
- Develop CRM actions.
- Negotiate with vendors to guarantee advantageous...